Events Not Showing Up In Custom Audiences or Custom Conversions

Standard, Custom, or Hyper events not showing up in CA Builder or CC Builder


Last Update a year ago

We frequently get questions about the filter settings in Custom Audiences and Custom Conversions. On Facebook, sometimes, the event types or parameter names (like content_ids, content_name, etc.) don't show up there when you try to select them.

The reason for this is that these menus are dynamic and content sensitive. The event and parameter names will be displayed once you have generated data for them with traffic on your page.

For Custom Audiences, you can use the Custom Audience Builder in Win Ads to create Custom Audiences for any event and parameter, even if they have no data yet.

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